The businesses missing from your digital economy. Made visible.
Adoptic scores every registered business in your geography for digital presence — without surveys, without consultants, in minutes. Then it plans the intervention, measures the impact, and generates the evidence your funder requires.
4,749
Businesses missing in Stockton alone
£16.5B
Annual cost to the UK economy
r=0.95
Deprivation ↔ digital silence
This business is open.
It has been here for eleven years.
It has never appeared online.
Same street. Same broadband. Different world.
55% invisible
Despite 95% ultrafast coverage
Deprivation predicts silence. Not infrastructure.
The Barn Childcare Ltd
TS17 6PF
Score: 0 — Digitally Invisible
Gigabit broadband available at this premises
Cannot be found online by any standard method
✓ Website detected
✓ GMB confirmed
✓ Reviews active
✓ Social engaged
Score: 5 · Digitally Active
✕ Undetected
✕ Undetected
✕ Undetected
✕ Undetected
Score: 0 · Invisible
r = +0.95
Deprivation and digital silence. Near perfect correlation.
Not a map of infrastructure. A map of consequence.
55%
of businesses in areas with great broadband are still missing from the digital economy
r=0.95
correlation between deprivation and digital silence. Not broadband speed.
£16.5B
lost to the UK economy every year from business digital exclusion
0
other platforms that measure this at postcode level, continuously, without surveys
The problem
You can't fix what
you can't see.
The businesses that need digital support most are the ones that don't respond to surveys. They don't attend workshops. They don't apply for grants. They are trading in silence — serving customers, employing people, paying rates — and completely undetectable in the digital economy.
The current alternatives are painfully inadequate. Consultants charge £30,000 to £100,000 for reports that take months to produce and are obsolete the day they land. Ofcom maps show coverage — not consequence. Asset management platforms manage infrastructure efficiently but cannot model the human and economic impact of digital investment on the communities it reaches.
The result? UKSPF programmes that cannot demonstrate impact. Interventions targeted at the wrong businesses. Communities losing the economic fabric that holds them together. And funders — DLUHC, DSIT, UKSPF — asking harder questions every reporting cycle.
What the data actually shows
Broadband speed vs digital adoption
r=−0.18
No meaningful link
Deprivation vs digital silence
r=0.95
Near-perfect correlation
The infrastructure problem has been solved. The adoption problem has not — because nobody has been measuring it at the right level of granularity. Until now.
The methodology
Five signals. One score.
Every business. Every postcode.
The Business Digital Adoption Footprint (BDAF) scores every registered business across five things you can verify externally — without asking anyone.
Website presence
Does a functional business website exist and resolve correctly?
Google Business Profile
Can this business be found in local search right now?
Directory listings
Does it appear in the directories customers actually use?
Social media activity
Is the business actively present on the platforms where its customers spend time?
Customer reviews
Are customers engaging with, rating, and recommending this business online?
No surveys. No self-reporting. No asking permission. Just verifiable, external, objective evidence — collected at scale across every registered business in a geography. Peer-archived methodology. Independently reproducible.
The BDAF scale — 0 to 5
No digital presence. Trading in complete silence.
InvisibleMinimal trace. Effectively unreachable online.
CriticalPartial presence. Losing customers to active competitors.
At riskDeveloping. Some digital activity but gaps remain.
EmergingActive. Competing effectively in the digital economy.
ActiveFully active. AI-ready. Maximum digital footprint.
AI-ReadyUpdated monthly, automatically. Impromptu rescores triggered on demand. The same businesses, the same methodology, refreshed continuously — so you always know the current state, not a historical snapshot.
The platform
From identifying the problem
to proving you solved it.
Adoptic is not a report. It is programme infrastructure — covering the full digital inclusion lifecycle in one continuously refreshing system.
Layer 1 — Intelligence
Postcode-level business intelligence
Every registered business in your geography scored and mapped. BDAF cross-referenced with Ofcom infrastructure availability and IMD deprivation index. See who is missing from the digital economy, where they are, and why.
Layer 2 — Intervention Planner
Plan your programme with precision
Select a postcode district. Choose your intervention type. Set a minimum BDAF threshold. Input your available budget. Hit generate. Adoptic returns a comprehensive, prioritised list of businesses within your scope — instantly.
Layer 3 — Priority Matrix
Know exactly where to act first
The priority matrix ranks intervention opportunities by postcode district and authority level — showing where your programme budget generates the greatest economic return. Ask the AI any question in plain English and receive instant analysis.
Layer 4 — ROI & Measurement
Measure what changed. Quantify the return.
The closed-loop engine rescores every business in your programme geography after intervention — showing exactly which businesses moved up the BDAF scale, by how much, and what the economic impact was. Before and after. Every business. Every postcode.
Layer 5 — HM Green Book Reporting
The evidence trail your funder requires. Generated automatically.
HM Green Book aligned reports for businesses, postcodes, and councils — produced automatically, at the end of every programme cycle. UKSPF-eligible evidence. DLUHC accountability ready. No consultant. No evaluation write-up. No six-week delay. Just the proof, formatted to the standard your funder expects.
Who it's for
Built for every buyer
in the digital inclusion chain.
The evidence
Not a theory. A live
pilot with 11,849 businesses.
Stockton-on-Tees is the proof of concept. Every registered business scored. Every postcode mapped. The findings are peer-archived and independently reproducible across any geography in England.
Stockton-on-Tees Digital Register — Live Pilot
11,849 businesses scored · Peer-archived · DOI: 10.5281/zenodo.19051547
The scale of the problem
4,749 of 11,849 businesses scored 0 or 1.
Trading. Operating. Serving customers. Employing people. Completely undetectable in the digital economy. That is 40% of every registered business in Stockton — invisible while the digital economy operates around them.
The unexpected finding
Broadband speed explains almost nothing. Deprivation explains almost everything.
r=0.95 between deprivation and digital silence. r=−0.18 between broadband speed and adoption. The infrastructure investment thesis is right — but incomplete. The adoption intervention is where the return lies.
The economic cost
£16.5 billion lost to the UK economy every year.
This is not a fixed cost. It is a recoverable loss — if intervention is targeted, evidenced, and measured. Every business that moves from BDAF 0 to BDAF 3 is a business re-entering the digital economy and contributing to local economic recovery.
Peer-archived methodology · Independently reproducible · Deployable across any geography in England in minutes
DOI: 10.5281/zenodo.19051547How it compounds
A system that gets stronger
with every cycle.
Adoptic is not a one-off report. It is a self-reinforcing flywheel — each component feeds the next, and the evidence base compounds with every renewal.
Authority subscribes
Standard £500/mo per district · Premium £850/mo per district · Annual or monthly. UKSPF-eligible.
Every business scored at postcode level
BDAF methodology. Monthly automated refresh. No surveys. No consultants. Cross-referenced with infrastructure and deprivation.
Intervention planned with precision
Postcode district selected · Intervention type chosen · BDAF threshold set · Budget input · Priority matrix generated.
Targeted uplift delivered to businesses
Audit £149 · Verification £299 · Full Uplift £499. Delivered by Adoptic or accredited partners. Tier Uplift Certificate issued.
Closed-loop rescore shows the delta
Same businesses. Same methodology. BDAF before vs after. ROI Estimator. Economic impact calculation.
HM Green Book report generated
Business · postcode · council level. Automatically. DLUHC-ready. Funder satisfied. No evaluation consultant required.
Authority renews — expands to next district
One district → full Combined Authority → multi-region. Evidence compounds. Market position deepens. Flywheel repeats.
Each renewal expands geography coverage. More businesses scored means a larger intervention pipeline. A larger pipeline produces stronger HM Green Book evidence. Stronger evidence deepens authority dependency. Deeper dependency means higher renewal probability and natural geographic expansion.
The authority cannot exit mid-programme without losing their evidence trail. Adoptic becomes the infrastructure the programme runs on — not a tool it uses.
Scale unlock
Digital agencies, FE colleges, Growth Hubs, and network operators can deliver B2C uplift services through the Adoptic platform — issuing Tier Uplift Certificates credentialled by Adoptic. The capacity ceiling disappears. Network effects begin.
Pricing
Subscription-based.
Location-priced. UKSPF-eligible.
Combined Authorities pay per Local Authority district within their jurisdiction. A 5-district CA on Standard Annual = £2,500/mo net.
All prices NET, excluding VAT at 20%. Annual plans billed monthly on commitment.
Standard
Intelligence and monitoring for one Local Authority district. The entry point to see the full picture.
per district · annual commitment
Save £1,800/yr vs monthly- Full geography BDAF scoring
- Monthly automated rescore
- Postcode-level dashboard
- Infrastructure + deprivation overlay
- UKSPF-eligible evidence output
Monthly PAYG: £650 / mo + VAT (no commitment)
Premium
Full programme planning and measurement capability. Everything you need to design, deliver, and evidence a UKSPF programme.
per district · annual commitment
Save £1,800/yr vs monthly- Everything in Standard
- Intervention Planner (4 types)
- Priority Matrix — postcode + authority
- ROI Estimator + economic impact
- AI natural language query layer
- Impromptu on-demand rescore
Monthly PAYG: £1,000 / mo + VAT (no commitment)
Enterprise
Multi-district, multi-CA, or national deployment. Includes HM Green Book reporting and white-label capability.
Tailored to your authority or organisation
- Everything in Premium
- HM Green Book report generation
- Multi-district + multi-CA
- White-label capability
- Custom integrations
- Dedicated support
sales@nexintell.co
For the businesses identified by the platform.
Once Adoptic identifies a business missing from the digital economy, the B2C tier delivers the intervention directly. Delivered by Adoptic or accredited partners. 30/90 day reassessment included.
£149
Digital Presence Audit
5-parameter BDAF audit · Written PDF report · UKSPF-eligible evidence. Understand exactly where the business stands.
£299
Verification + Listing
Audit + Google Business Profile setup + 3 directory listings + 30-day reassessment. Get found.
£499
Full Tier Uplift
Complete intervention across all 5 parameters + 30/90 day reassessment + Tier Uplift Certificate PDF. Move up the BDAF scale.
Why Adoptic
Nothing else covers
the full lifecycle.
| Dimension | Consultants / Ofcom / Esri | Adoptic |
|---|---|---|
| Cost | £30,000–£100,000 per report | From £500/mo per district |
| Speed to insight | Weeks to months | Minutes |
| Refresh frequency | One-off, manual, not repeatable | Monthly automated + on-demand |
| Closed-loop evidence | No — obsolete on delivery | Yes — before and after, every business |
| HM Green Book reports | No — separate evaluation needed | Yes — generated automatically |
| Intervention planning | No — outputs only, no planning | Yes — Intervention Planner built in |
| AI query layer | No | Yes — plain English, any question |
| Postcode-level granularity | Coverage / speed only. No adoption. | BDAF score for every registered business |
Foundations
Built on evidence.
Backed by rigour.
Peer-archived methodology
11,849
Businesses scored in the live Stockton pilot
The BDAF methodology is peer-archived on Zenodo and fully reproducible. It is not proprietary black-box scoring — it is an open, verifiable, independently defensible methodology that any programme manager or evaluator can interrogate.
Economic evidence
£16.5B
Annual cost of business digital exclusion to the UK economy
This is not an estimate. It is a quantified, evidenced finding — cross-referenced against business census data, digital adoption research, and economic productivity modelling. The number is recoverable with targeted intervention.
The finding that changes the investment thesis
r=0.95
The correlation between deprivation and digital silence
Not r=0.3 or r=0.6. Near-perfect. The businesses most at risk of missing from the digital economy are concentrated in exactly the communities that UKSPF, DSIT, and local authorities are funded to regenerate. The problem and the mandate are in the same postcode.
Tees Valley, North East England
Tees Valley
Active commercial relationship with Tees Valley Combined Authority
Adoptic is not a concept looking for a customer. It is a live platform with a named Combined Authority relationship, a deployed pilot covering 11,849 businesses, and an active go-to-market across the North East of England.
Ready to start
The businesses missing from
your digital economy are
already in your geography.
Adoptic shows you exactly where they are — in minutes, not months, without a consultant in sight. The question is not whether you can afford Adoptic. It is whether your community can afford another year without it.